The poet may say, “What’s in a name?” A rose may always be rose whichever way you call it, but a rose is not in the business of this ever increasing complicated global market place. Rose was, is and will forever be top on recall internationally, from Australia to Alaska, from Bangalore to Birmingham.
But your domain name which is a reflection of your business does not enjoy a rose like safe haven in consumers’ mind. Your domain competes with 271 million domain names worldwide. Yes, as of Dec. 31, 2013, 271 million domains are registered.
With approximately 10,000 domains registered each day, everyone wants their domain names to be memorable and best from the rest. Mostly the common domain names are not available any more. A Slate article states that all four letter dot com domains are gone. Three letters are gone too (It however, does not include domain names with hyphens and numbers in them). The challenge to find a strong, good domain name that not only do justice to your business but also strengthens its proposition has become even more critical in recent times. Let’s take a look at 6 tips before you register your domain
- Make it memorable: Words have implicit significance and association. You need a name that does not let you get lost in the crowd. An easy to remember, easy to spell, easy to keyboard, relevant word. Consider doing a small survey amongst your family, friends and colleagues. Also do an online survey to understand the sentiment of people towards your chosen words. If you can make you clever and witty and uniquely odd, congratulation, you have won half the battle. Using a lingo from the industry also helps if it is a micro B2B site. For B2C site, it is advisable that you talk your demographics’ language and that they can relate to your name.
- .Com first preference: By far .Com has remained as the best and preferred Top Level Doman (TLD) for web surfers and businesses. Along with that Net, Org, Biz, Info have also gained popularity over the years. Though the Internet Corporation for Assigned Names and Numbers (ICANN) has brought in 200 more TLDs.
- Consider misspellings: To protect your brand from being misused, do register similar domain names. A lot of people are lazy to perform a search Google, they prefer to directly type the domain name with a .com suffix (that’s why No. 2 is important), and some make mistake and directly land up in a misspelled site. We all go through this. A lot of times we misspell a popular site and only realize the mistake when a different page is served up in front of us. If you don’t want to happen this to you, do register domains with misspelled words.
- Buy other TLDs: Don’t just be content with .Com, do consider other TLDs which will not only protect you from cyber-squatters and competitors but also help you to do local targeting and helps improve personal outreach. It attracts visitors from that geographical location. There are options for country code TLDs which you can opt for a very nominal fee like $5.
- Check search engine viability: Google has cracked down on exact match keywords (EMD) where your chosen keywords unashamedly appear in domain name. However, placing a strategic keyword organically in domain name always helps. There is another important factor called ‘brandability’. Your domain name is your brand, your identity, users will find you through your domain, they will remember, share in social media, mention in their communiqué in the online and offline world. SEO is not just about link building and keywords. With advanced and constantly evolving analytics, Google analyzes the number of times a brand (your domain) is mentioned organically. When it does this, association of your brand with a keyword helps.